Vaults Clickstream & Attention Module. Design: Jonas Goldstein
 
Vaults Clickstream Summaries |
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Disciplines
Internet Privacy
Personal Data & Privacy
Data Tracking
Financial Products
Company
Root Markets, Inc.
601 West 26th Street
New York, NY 10001
Founded: 2005
Funding: approx. $15 million
Investors: Lew Raneiri, Seth Goldstein
About Root Vaults
The Root Vaults software and service records users' entire clickstream, including Google searches and online purchases. Anytime users click on anything and search for anything, the Vaults Firefox plug-in records and sends the data to a personal and secure Root Vaults account. Unlike Google and Yahoo, Root Vaults lets users record, analyze, view and trade their clickstream data. Clickstream data and online attention can be traded with marketers on Root Markets.
About Root Markets Inc.
Root Markets Inc. provides end-to-end lead management solutions. Root Markets was founded by Seth Goldstein, internet marketing pioneer and Lew Raneiri, Chairman of Computer Associates and legendary Soloman Brothers trader. |
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VICTOR CHU
Product Manager
August, 2005 to May, 2006
Product Management
Interface design, information architecture and technology development manager for Root Vaults, an online consumer data management system. Responsible for management of designers and developers, planning, timely execution, beta testing and product launch.
Application Design
Research and conceptual development of online and offline consumer privacy tools. Root Vaults research and design concepts generate innovative consumer data products and security solutions for the Root Markets lead-gen system.
Related Articles
Spy on yourself online
CNN Money.com
Is Your Online Attention Worth Money? Root Markets Thinks So.
InformationWeek
Root Markets: Applications for the New Attention Economy
O'REILLY EMERGING TECHNOLOGY CONFERENCE
ROOT /Vaults ``Attention Banking Service'' Premieres at ETech 2006; First Application for Storing and Sharing Your Clickstream
TMCnews
Applications for the New Attention Economy
SOCIAL INNOVATION CONVERSATIONS
Root Vaults: Spy on Yourself
metroactive.com |
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