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Disciplines
Fashion & Beauty
Fitness
Women's Footwear
Video Content Production
Fashion PR & Marketing
Company
LEGWORK VIDEO LLC.
252 East 61st Street
New York, NY 10065
Founded: 2006
Partners: Cece Chin, Ezra Nasser, Jimmy Nasser, Viva Chu
Video Director: Gary Breslin
Choreography: Kylin Brady
Production: PanOptic
Music: Daniel Perlin
DVD Package Art: KRIEST
About LEGWORK
LEGWORK is the first and only high heel fitness and instructional workout proven to increase sexiness, confidence and grace in
heels. LEGWORK teaches the advanced heel heel fitness and training routines of top Broadway dancers and was created in collaboration with ballerinas, women’s shoe designers, fitness experts and podiatrists. Each LEGWORK instructor has over 12 years of professional dance training and experience in high heels. High heel fitness is The Secret to Sexy High Heel Walking!
Why LEGWORK?
LEGWORK was created by women’s footwear designers Victor Chu and Cece Chin. The concept was spurred by the many unfortunate injuries and pain suffered by women in heels in contrast to the remarkable performance and endurance in heels enjoyed by professional Broadway dancers. Soon after, Victor and Cece teamed up with Rockette and Lion King dancer Kylin Brady and designed the LEGWORK instructional and fitness workout. Cece is an ex accessories designer for Michael Kors and Calvin Klein. Victor is a former designer for Ralph Lauren.
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VICTOR CHU
Founder & Producer
January, 2006 to Present
Founder
Co-creator and founder of the high heel fitness and high heel instructional program LEGWORK.
Producer
Responsible for the development and production of the LEGWORK DVD and video products. Production includes direction and management of Broadway and fitness talent, planning, studio shoot, film director, film crew, editing, original music, packaging artwork, manufacturing, marketing materials, Web site and ecommerce.
Marketing & Public Relations
Media communications manager working with partners and fashion media in New York and Paris. Responsible for publicity, web marketing, SEO and web media. LEGWORK is recommended by over 150 of the world's top women's fashion publications, TV shows and blogs creating over $3.5 million in placement value. LEGWORK is consistently the #1 Google search result for "how to walk in high heels" and the #3 or #4 Google search result for "high heels". LEGWORK's YouTube video will top 750,000 views by spring, 2009 and 1 million views by end of 2009. LEGWORK has sold out at Colette and les Galeries Lafayette in Paris.
Classes
Producer and instructor for LEGWORK high heel fitness and walking workshops in New York, San Francisco and Paris.
LEGWORK Press
'Tis the Season for Six-Inch Stilettos
TIME
Beauty Body: Home School ELLE-tested DVDs
ELLE
Je rentabilise mes talons hauts
COSMOPOLITAN
Pump It Up
LA CONFIDENTIAL
Soyez sexy in the city
madame FIGARO
DO Legwork
DailyCandy
Fitness en TALONS hauts
VOGUE PARIS
Taking the sting out of walking in stilettos
San Francisco Chronicle
Méthode talons hauts
TELE MATIN France 2 TV
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