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Interface Design Technology sales demo tool

Inform Technologies Inc.
New York, NY
inform.com

Victor Chu Product Manager
2006 / 2007 / 2008

About Inform
Inform is the leading related content provider for clients such as CNN, 2008 Pulitzer Prize winner Washington Post, The Economist, Crain’s, Ziff Davis, Sports Illustrated, IDG, VH1, NBC, Condé Nast Portfolio, Daily News and Newsweek. Inform’s semantic web technology uses proprietary algorithms to read, tag and score millions of pages of content from around the web. Inform’s real time, automated technology structures content data by identifying topics and entities and relating client content to archived or web content. Inform’s products include Related Content from the Web, Related Topics & Entity Pages, Related Videos, Related Blogs and News Vertical Pages.

Product Application Design
Responsible for creating and managing all new product application designs. Working directly with CTO and CEO on concept designs and mock up screens for new applications of Inform's core technology.

Product & Technology Specifications
Responsible for creating and managing all product application and technology specs working directly with CTO, CEO, executives, technology and taxonomy teams on specification documents critical to development of the company's core Related Content suite of products.

Technology Sales Demo Interface Design & Development
Design, information architecture and development specs for the company’s sales technology demo. As a part of every sales presentation, the Sales Demo tool demonstrates how Inform's technology works with a publisher's news articles to return thousands of articles of content from the Web.

Marketing Site Design & Development
Design, information architecture, copy, development specs and development management for the company’s marketing web site and client case studies.

Market Researcher
Target client research, identification and analysis; new product data research and identification for the company’s taxonomy and name catalog. Over 1000 target clients identified and analyzed along with over 30,000 new product names logged.

Links on the Fly screen design for an inline related content product

Brochure-ware Marketing Site wireframe screen for Inform marketing website

Related Articles
Inform Technologies Ingests $15 Million from Spark Capital xconomy
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