A Defining Moment in the History of Consumer Products

Human lust for glimmering new products can be easily stimulated to the point of global economic and ecological disaster. The economic failure is happening. If continued as before, ecological disaster will be next. For individual consumers, spending resources irresponsibly leads to heavy debt, loss of homes, health insurance, unemployment, less food for the family. This moment is defining a broad and deep change in consumer behavior.

Overspent in many ways, consumers can no longer afford to risk personal and economic health by disposing income on disposable products. Need based purchasing prioritizes long term value over emotional desire. Purchasing decisions now require more thought and knowledge of product information and monitoring of usage. Henceforth, individual product usage and mass marketing will be driven by actual consumption data and intelligence. For the consumer, the need based value equation requires knowledge of personal needs and use with analysis against product information and long term return on value. For marketers, truly accurate product intelligence can only be analyzed from actual, real-time consumption data from each individual user. In this new era, product and usage data are more important than the actual, physical product.

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VICTOR CHU
TECHNOLOGY & PRODUCT
INVENTION, DESIGN, DEVELOPMENT

NEW YORK, 2010
With the convergence of pervasive computing, wireless networks and ultra low-cost micro electronics the advent of networked intelligent products has begun.

All the world's data and knowledge is literally in the air. Today, a product's data is more important than the actual product. Product data along with usage data provides product intelligence and records for consumers, manufacturers and marketers. Networking products with powerful online computing systems provides real-time, automated product monitoring, functionality and services never before known or realized. The era of product data is here.

Victor's professional experience and career is a conscious practice and study in preparation for the founding and creation of this new intelligent product era. Victor holds five patents in this new field while designing and developing cutting edge technologies and products for the world's top brands and companies.

High Technology
SEMANTIC WEB: INFORM
DATA PRIVACY: ROOT
PRINTABLE DISPLAYS: DOW
WIRELESS: MODO
INTELLIGENT LABELING: MIL

Product
FASHION TECH: LVMH
TREND: IDEO
FINANCIAL: AMEX
FASHION: LEGWORK

Design & Teaching
COOPER-HEWITT
PARSONS
SECOND SKIN II

Info
BIO & RESUME
IN THE PRESS
RESEARCH
CONTACT

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